Quiz – responsible messages

updated on
 16/10/2023

How much do you know about responsible communication? Test your knowledge!

How much do you know about responsible communication? Test your knowledge!

Infobesity, or information overload, is a syndrome in our society. In the United States, for example, one person can absorb up to...
The VSMA formula allows your message to have a greater impact with your audience. VSMA stands for...
How many errors do you see in this communication?
"So, gentlemen, are you looking for inspiration this Valentine's Day? Fortunately, we have a range of the latest household products that are sure to please her!"
What do you think of this communication?
A company has decided to organise an event to raise awareness among its teams about social equality issues in the workplace. Conference, fun activities, concert at the end of the day... The community manager posts the photos and writes a nice text in which he praises the values of the company and the new achievements of his teams, and takes advantage of the opportunity to place a call to action which refers to the "About us" tab on the company website.
Can this post be considered as misinformation?
An X (formerly Twitter) account seriously relays all the important information on the climate crisis to raise awareness among its several thousand subscribers. Its latest post is a relay of verified information, where it uses strong words to make its audience react: "It’s too late, climate change is already on our doorstep."

Discover the other themes

Work organization

What are the social and environmental impacts of our daily professional practices and how can we reduce them?

Stakeholder engagement

How to interact responsibly with others and manage adequate governance with third parties?

Messages & stories

How to transmit more ethical messages, create a good story based on frameworks and values, fight against disinformation and fake news?

Print & web graphics

How can we create more responsible communication media, accessible to all and with a reduced environmental footprint?

Digital & development

How to create, program, optimize, host and manage your digital tools in a more sustainable way?

Audiovisual

How can we find more responsible alternatives to meet the needs of production and teams?

Events

How to organize an eco-event, measure and evaluate its impacts, and communicate them in a judicious and transparent manner?

Print

How to choose printers, papers and inks for print media and manage their distribution more responsibly?

Media

What is the impact of the media? How to choose the right channel to reduce the ecological footprint of your media campaigns?