Implementing a CSR strategy

updated on

16/10/2023

Corporate Social Responsibility (CSR) refers to all the responsible commitments a company makes to its stakeholders and the environment. The aim is to combine various social and societal measures to limit environmental impact, reduce costs and improve employee well-being. The CSR strategy is therefore an action plan that enables the company to define its objectives by integrating social, environmental and economic concerns into its activities, so that it can make a positive contribution to society and the environment.

How do you put in place an exemplary CSR strategy?

Dodge the greenwashing trap

Greenwashing is a technique that misleads consumers about the ecological benefits of a product/service and/or a company’s sustainable approach. Whether you are an advertiser or an agency:

Make sure that the product/service and the approach are legitimate and sustainable.
Communicate significant information in a proportionate manner.
Use clear, precise vocabulary.
Provide concrete information and evidence.
Use relevant, unambiguous visuals.
Check that your message is corresponds to reality.

Establish gender equality

Gender equality is essential if every employee is to feel fulfilled within an organisation. It also contributes to a greater diversity of perspectives and ideas within the organisation.

To create a more inclusive environment that promotes gender equality:

Implement policies that guarantee gender equality.
Recruit candidates of different genders.
Facilitate work-life balance for all employees.
Organise training courses, seminars, conferences or role-playing games on gender equality and stereotypes.
Fight against gender discrimination and sexual and gender-based violence in the workplace by raising awareness among teams, supporting victims and punishing the perpetrators.

Promote cultural diversity

Within any structure, there can be different cultures, languages or even beliefs. This is called cultural diversity. Although a real source of richness, it can unfortunately be a source of conflict if it is not managed properly.

To promote cultural diversity within your organisation:

Implement diversity and inclusion policies (recruitment, remuneration, etc.)
Diversify the representations (gender, skin colour, disability, height, build, age, etc.).
Organise training courses or conferences on cultural diversity and inclusive practices.
Organise group workshops to encourage dialogue.
Invite employees to talk about their culture and traditions.
Combat violence against minorities in the workplace by raising team awareness, supporting victims and punishing offenders.

Prioritise accessibility

A company must ensure that all its employees with disabilities or special needs are able to work properly. We’re talking aboutaccessibility:

physical accessibility of the working environment (access, layout, etc.).
digital accessibility (use of the structure’s computers and tools).

To make the work environment more accessible:

Optimise the layout of the workspace.
Adapt the pace, load and nature of the activity.
Use tools and technologies adapted for people with disabilities.
Think about accessibility when designing and developing advertising campaigns, content and services.
Make your teams aware of the importance of accessibility and disabilities.

Make CSR a collective priority

To raise awareness and train your teams in eco-responsibility:

Organise training and awareness-raising sessions.
Set up group work sessions on the subject.
Provide teaching resources on the subject and the necessary tools.
Encourage those who know the most to train their colleagues.

We advise you to get your teams involved so that they can work together more effectively:

Create an eco-responsible corporate culture.
Encourage employees to come up with eco-responsible ideas or initiatives.
Encourage volunteers to set up an in-house team or centre.
Incorporate eco-responsibility issues into your objectives.

Implementing a CSR strategy