Home > Work organization > Implementing a CSR strategy
Corporate Social Responsibility (CSR) refers to all the responsible commitments a company makes to its stakeholders and the environment. The aim is to combine various social and societal measures to limit environmental impact, reduce costs and improve employee well-being. The CSR strategy is therefore an action plan that enables the company to define its objectives by integrating social, environmental and economic concerns into its activities, so that it can make a positive contribution to society and the environment.
Dodge the greenwashing trap
Greenwashing is a technique that misleads consumers about the ecological benefits of a product/service and/or a company’s sustainable approach. Whether you are an advertiser or an agency:
Establish gender equality
Gender equality is essential if every employee is to feel fulfilled within an organisation. It also contributes to a greater diversity of perspectives and ideas within the organisation.
To create a more inclusive environment that promotes gender equality:
Promote cultural diversity
Within any structure, there can be different cultures, languages or even beliefs. This is called cultural diversity. Although a real source of richness, it can unfortunately be a source of conflict if it is not managed properly.
To promote cultural diversity within your organisation:
Prioritise accessibility
A company must ensure that all its employees with disabilities or special needs are able to work properly. We’re talking aboutaccessibility:
To make the work environment more accessible:
Make CSR a collective priority
To raise awareness and train your teams in eco-responsibility:
We advise you to get your teams involved so that they can work together more effectively: